Scream Posted May 7, 2011 Posted May 7, 2011 Facebook on Thursday introduced a program that, in effect, offers consumers a financial incentive to watch ads on the site. Facebook will now reward users who watch certain ads on the site with Facebook Credits, which can be redeemed to purchase goods on Facebook Deals, the company's new Groupon-like daily deals service. The incentive, however, is not huge. Initially at least, the average ad will yield one credit, which is the equivalent of 10 cents. The ads will mostly be in games. CrowdStar, Digital Chocolate and Zynga are among the participating game publishers. Facebook is working with Sharethrough, SocialVibe, Epic Media and SupersonicAds to serve ads on the program as well as TrialPay, which will provide analytics. Dan Greenberg, CEO of Sharethrough, says that Facebook's move represents "a step away from interruptive advertising." Greenberg, whose clients include Microsoft and Nestle, says his network won't deliver traditional advertising, but rather branded entertainment, which consumers will want to not only watch, but share with their friends. Incentivizing consumers to watch ads is one solution for Facebook's low banner click-through rates. The move comes after Facebook expanded its Credits program last week to let consumers use the Credits to buy real-world goods advertised in Deals. Previously, the credits, which were awarded for consumers who signed up for various programs (like magazine subscriptions) or bought outright could only buy virtual goods. source: mashable Quote
Artificial Posted May 7, 2011 Posted May 7, 2011 There attempting to get people excited about ads not much of a reward though Quote
Chuckun Posted May 7, 2011 Posted May 7, 2011 $.10 per ad is a VERY good rate for a PPV ad. Usually you're looking at $.01 per view (or $.02 if you're VIP or something if they offer it).. So $.10 pv will attract a lot of attention. Good call by Facebook, but I wouldn't pay FB to pay people to view my ad. What a waste of money. 99% will be doing it for the money and no interest in the ads. Quote
Thoracic Posted May 8, 2011 Posted May 8, 2011 Good call by Facebook, but I wouldn't pay FB to pay people to view my ad. What a waste of money. 99% will be doing it for the money and no interest in the ads. Not sure why they are doing this either but possibly advetisers who use this service can have access to more information and improve their demographic data. Also I wonder if FB would pass 100% of the cost to the advertisers or share some of the cost to improve the CTR like the article suggests. Quote
bell reavue Posted May 10, 2011 Posted May 10, 2011 What kind of real world goods are included? Does anyone know if there's a cap on how much you could watch? My brother's told me about computer programs that can go in a website and repeat an action over and over, like entering passwords or selecting answers. I wonder if you could get one to watch ads all day Quote
Thoracic Posted May 10, 2011 Posted May 10, 2011 Well that is what those in the business would call click fraud and I'm guessing FB would have a few engineers anticipating this type of action. Quote
Chuckun Posted May 10, 2011 Posted May 10, 2011 What kind of real world goods are included? Does anyone know if there's a cap on how much you could watch? My brother's told me about computer programs that can go in a website and repeat an action over and over, like entering passwords or selecting answers. I wonder if you could get one to watch ads all day You wish Facebook will make them uniquely interactive, for example with captcha or something Quote
epicofail Posted May 11, 2011 Posted May 11, 2011 You wish Facebook will make them uniquely interactive, for example with captcha or something haha, they better if they wanna get something out of it because 10 cents per ad is a lot compare to other $/ad deals. Quote
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