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20% of all Yelp reviews are written by paid shills

sincity

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sincity

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Fake Yelp Reviews
How many of the Yelp reviews you read would you guess are forged by the companies being reviewed? MarketWatch reports that 20% of Yelp reviews are fraudulent, typically written by freelance writers from the Philippines, Bangladesh and Eastern Europe who receive between $1-10 for each review. New York attorney general Eric Schneiderman eventually stepped in with "Operation Clear Turf," a year-long investigation that is culminating in an agreement with 19 companies to stop their practice of forging reviews. The companies will also have to pay more than $350,000 in fines for astroturfing and false advertising.

 

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Chuckun Newbie

Chuckun

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I'd go as far as to say this statistic is probably valid across the board.. Most amazing reviews are grammatically perfect next to all the bad-moderate reviews people have written in a hurry :P

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