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Can half a billion dollars make Google’s Moto X a hit?


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Moto X Marketing Campaign
Going up against Apple's iPhone 5S, Samsung's Galaxy Note III, LG's G2 and a handful of other flagship phones this fall isn't going to be easy for the Moto X, the first Motorola smartphone that will be heavily influenced by Google. From the looks of things though, Google is covering nearly all the bases. The phone will feature more customization options than any other handset on the market, it will be built in the U.S., it will reportedly feature a nearly stock version of Android Jelly Bean, it will be packed to the gills with sensors and according to The Wall Street Journal, it will be supported by a $500 million marketing blitz.

 

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