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EA apologizes for botched SimCity launch

sincity

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sincity Rookie

sincity

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EA SimCity Launch
Electronic Arts (EA) has just delivered a textbook case on how to horrendously botch a product launch. The company's decision to employ always-on digital rights management (DRM) technology that forces gamers to play online proved to be a complete disaster after the company's servers were quickly overwhelmed during the game's launch last week, thus rendering it unplayable for everyone who purchased it. EA has now issued a formal apology for the game launch and is offering everyone who purchased it a free game as compensation. In a company blog post, Maxis label general manager Lucy Bradshaw said that the company was not expecting demand for the game to be so high and admitted that it was "dumb" to not prepare better. Bradshaw made no mention of whether the company would remove the always-on DRM requirement as a condition for playing the game in the future.eQ4A8IOC_xU

 

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Heretic121 Newbie

Heretic121

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I didn't see that coming!

 

Said no one ever.

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Vanaraud Newbie

Vanaraud

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Hope the always on DRM will be removed as only one it affects is honest players who pay for games. Pirates play them anyways and they don´t have to hassle with those useless and annoying DRM measures.

Belo Newbie

Belo

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Could they also apology for the "dumb" game called Fifa they made? Servers are always lagging, bugging and FIFA is the most bugged game ever ... it seems only EA developpers do not know it ...

Jefke Rookie

Jefke

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Could they also apology for the "dumb" game called Fifa they made? Servers are always lagging, bugging and FIFA is the most bugged game ever ... it seems only EA developpers do not know it ...

 

You can say what you want, but FIFA is not even close to the most bugged game ever

 

Google: Big Rigs ;)

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