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Microsoft's latest acquisition will revolutionize Dynamics CRM


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Microsoft's latest acquisition will revolutionize Dynamics CRM

Microsoft has acquired Incent Games, the parent company of sales gamification platform FantasySalesTeam. Microsoft will integrate the solution into its Dynamics CRM suite.

FantasySalesTeam is a platform that takes its premise from fantasy sports. The tool allows reps to group up into teams, and then earn points for every task that they accomplish.

As I wrote last year after interviewing FantasySalesTeam CEO Adam Hollander, when you think of this tool, “think Yahoo and ESPN fantasy sports, but for sales metrics, such as closes, new leads, revenue, etc.”

Microsoft hopes FantasySalesTeam will drive adoption of Microsoft CRM products in fun and creative ways in order to increase employee usage and adoption, the company said, in a statement.

About FantasySalesTeam

Since FantasySalesTeam launched in 2012, the company signed more than 75 clients, including GoDaddy and HP.

FantasySalesTeam is able to directly connect to any CRM, Business Intelligence, Enterprise Resource Planning or Call Center application. It has out-of-the-box integration for Salesforce.com and Microsoft Dynamics CRM. Through its APIs it can accept automated data feeds from any system like SAP CRM, Oracle CRM, Sugar CRM, Zoho CRM, Sage CRM and more.

It is immediately unclear how or if Microsoft will transition users off of these third-party tools, or if Microsoft will continue to enable third-party integrations. However, this is a nice pick up for Microsoft, which saw Dynamics CRM revenue rise 6% annually during fiscal 2014.

Terms of the deal were not disclosed. Microsoft and Incent Games were not immediately available for comment.




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