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Set in a cinema, in Beijing, movie-goers sit down and get comfy. Guy in the projection room sets up a laptop for something about location based messaging, not entirely sure. The cinema screen start showing a video of a car driving down a long road, from the POV of the driver. After about 10-15 seconds, the guy in the projection room sends a notification to all the people in the cinema room. Almost all check their phones. After approx. 5 seconds, the car crashes while they're all still looking at their phones. They look up, shocked at what's happened and wondering wtf actually happened. Screen turns to white and says "Mobile use is now the leading cause of death behind the wheel." and then "A reminder to keep your eyes on the road."

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