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Video: Apple’s new iPhone 5c commercial touts plastic as key feature

sincity

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sincity Rookie

sincity

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iPhone 5c Commercial
One of the greatest things about Apple's iPhone lineup has been its hardware, which for years has featured premium materials including glass and aluminum. That changed with the iPhone 5c, which shifts back to a plastic housing in order to trim production costs and in turn, end-user pricing. According to Apple's new commercial for the iPhone 5c, the phone's plastic shell is a feature to be celebrated, not a step backwards to the days of the iPhone 3G and 3GS. In a spot titled "Plastic Perfected," Apple shows off the new iPhone model's bright colors as liquid plastic is molded into different colored 5c handsets on screen. Is it enough to make plastic cool again? You be the judge — Apple's iPhone 5c launches this Friday alongside the iPhone 5s, and the new commercial can be seen below.

 

Continue reading...OFFWjxrKtY8

 

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TulsaGeoff Enthusiast

TulsaGeoff

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I was wondering what the deal with that little hook in the picture was... It it just part of the animation on the real article. The real phone is "filled in".

Grim Reaper Apprentice

Grim Reaper

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They have to tout plastic....  what else could they do?

 

Yet we still have people believing plastic is now the greatest thing since sliced bread because Apple and their online pushers like Verge, Mashable etc have all repeated the lie ad nauseum

 

:D

 

It's quite funny actually

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