Jump to content

Survey: 83% of Americans have no idea BlackBerry 10 has launched


sincity

Recommended Posts

BlackBerry 10 Consumer Interest
If you want to understand the major challenges that BlackBerry (BBRY) faces in the American market, look no further than a new survey commissioned by MKM Partners showing that most Americans don't even know that BlackBerry 10 has launched yet. Per Barron's, the survey of 1,500 American consumers shows that 82.6% did not know that BlackBerry released its newly revamped operating system earlier this year, while 68% said they had no interest in buying a BlackBerry 10 smartphone. By contrast, Microsoft's (MSFT) Windows Phone 8 operating system has significantly higher brand recognition, as just 60.5% of American consumers did not know that Windows Phone 8 devices were available to buy. Smartphone owners accounted for 51% of respondents in the MKM survey, so it seems to have a reasonably good sample of tech-savvy consumers.nXb13N2uvQ4

 

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.