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Posted

The hype for one of the year's hottest video games, Mass Effect 3 (out March 6, on PS3, Xbox 360 and PCs, ages 17-up) is reaching new stratospheric heights.

In case you don't know, a playable demo has already hit Xbox Live and the PlayStation Network.

But next week, a select intrepid few will have the opportunity to play the full game before it hits stores. Publisher Electronic Arts will be launching copies of the game into space using weather balloons that will be released in New York, San Francisco, Las Vegas, Berlin, London and Paris.

 

mespace0216xwidecommuni.jpg

 

 

Each game has a GPS tracking device on board and fans can track their return to the Earth on masseffect.com to find a copy and play it a week or more before the game hits stores. (Might not be a bad idea to follow @ Mass Effect, either.)

 

In other news Mass Effect, a new trailer for the game will be shown during AMC's television series The Walking Dead Sunday at 9 pm / 8 pm CT.

 

source

Posted

Looks like they were inspired by those 2 Canadian kids that sent the Lego man up into space. For $400 + price of the game per balloon, I'd say it makes a damn good promotion.

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