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Hasbro sues Asus for naming its tablet the ‘Transformer Prime’


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Toymaker Hasbro recently filed a lawsuit against Asus for naming its new convertible Android tablet the “Transformer Prime.” According to The Verge, Hasbro has a pending trademark for “Transformers Prime,” which it used in 2010 for an animated television series. The company also owns four other trademarks related to the “Transformers” name. Hasbro said in a statement that it filed the lawsuit to “aggressively protect its brands,” but it doesn’t appear that the company is seeking an injunction against the Asus Transformer Prime tablet just yet. Asus has 21 days to respond and it has not yet issued a statement on the matter.




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