Jump to content

Apple may be tweaking policies in effort to attract advertisers to iAd


Corey

Recommended Posts

iAd-icon110511121210.jpg

Apple may be implementing a number of changes to its iAd mobile advertising platform in an effort to attract more advertisers and to compete more aggressively against Google’s advertising solutions. The Cupertino-based company originally required that advertisers spend a minimum of $1 million on its iAd platform but then halved that figure to $500,000. Now, The Wall Street Journal said Apple is beginning to woo marketers by allowing them to spend as little as $400,000 on an iAd campaign. Read on for more.

Apple is rethinking how its pricing structure works, too. It will now put a cap on how much it charges advertisers every time a user taps on an advertisement. The Wall Street Journal explained that Apple currently charges $2 each time a user clicks an in-app advertisement and $10 every time the ad is viewed 1,000 times. Google, by contrast, charges between $4 and $12 each time an ad is viewed 1,000 times. Apple also reportedly plans to implement a mobile advertising training program for its employees and clients.

These changes are no doubt an effort to regain lost advertising market share. According to data from research firm IDC, Apple’s mobile-ad market share dropped from 19% last year to 15% this year. The company now has a smaller market share both than Google and Millennial Media. IDC believes Apple will have a hard time competing with Google and Millennial because it only sells ads on Apple products.

“Apple we believe will, over time, fade into the background,” IDC analyst Karsten Weide explained. “[iAd] was attempted to make sure that even consumers advertising experience on Apple devices was perfect, but it hasn’t really worked.”

Read

pkJ9ZVYoh8k

 

View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Guest
Unfortunately, your content contains terms that we do not allow. Please edit your content to remove the highlighted words below.
Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

×
×
  • Create New...

Important Information

By using this site, you agree to our Terms of Use.