Jump to content

Asus and Acer scale back Intel Ultrabook orders by 40%


Recommended Posts


Weak sales of the Acer S3 and Asus Zenbook series Ultrabooks have forced both Acer and Asus to scale back orders by 40%, DigiTimes reported on Thursday. The two companies are said to have slashed orders from between 250,000 and 300,000 units to between 150,000 and 180,000 units. The high-end Ultrabooks, which are priced around $1,000, are not faring well in a PC market that has seen decreased global demand. Sources said to be familiar with Acer’s shipment plans said the company is still confident in Ultrabooks as a whole, and that shipments were on a par with its original expectations. Reportedly, notebook manufacturers are waiting for Microsoft’s new Windows 8 operating system to ship in October, when demand is expected to increase. Intel introduced Ultrabooks in May, and has invested $300 million in the powerful thin and light products that it expects will compete directly with Apple’s MacBook Air. Intel hopes the new products will gain 40% of the global notebook market by the end of 2012. 




View the full article

Link to comment
Share on other sites

Join the conversation

You can post now and register later. If you have an account, sign in now to post with your account.

Reply to this topic...

×   Pasted as rich text.   Paste as plain text instead

  Only 75 emoji are allowed.

×   Your link has been automatically embedded.   Display as a link instead

×   Your previous content has been restored.   Clear editor

×   You cannot paste images directly. Upload or insert images from URL.

  • Create New...

Important Information

By using this site, you agree to our Terms of Use.