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Amazon’s inexperience with global distribution may hinder Kindle Fire sales

Corey

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Corey Apprentice

Corey

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Amazon’s $199 tablet is expected by many to be a smash hit when it begins shipping to customers on November 15th, but inexperience with global distribution could prove to be a huge barrier for the fledgling tablet vendor. DigiTimes cited anonymous industry sources on Thursday in reporting that sales of Amazon’s Kindle Fire tablet may “not be significant” outside the U.S., the tablet’s initial launch market, and Europe due to the retail giant’s lack of experience with channel sales abroad. The report notes that Amazon will have to develop relationships with regional channel operators in order to facilitate delivery in regions where shipping electronics via standard parcel services is prohibited. “Cooperating with channel operators will be a must as well as a challenge for Amazon as it cannot compete efficiently with Apple utilizing only its current sales platform and online shopping channels,” DigiTimes’ source said.

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