sincity Posted May 5, 2015 Share Posted May 5, 2015 Microsoft may make a bid to acquire CRM giant Salesforce.com, according to a Bloomberg report. Although no sale is imminent, and both companies have declined to comment on the matter, the potential marriage would unite two enterprise technology megaforces. Worth approximately $50 billion, Salesforce is sitting on a cash reserve of about $1.67 billion. Bloomberg's sources claim Microsoft is evaluating a bid for Salesforce after the San Francisco, Calif.-based CRM services company was approached by another potential buyer. The sources also indicated a long-term willingness on Microsoft's part to attempt to acquire Salesforce under the appropriate terms. However, Microsoft had remained on the sidelines until an unnamed company stepped in to make a bid for Salesforce, according to the report. What it could mean Microsoft's CEO Satya Nadella has made it his mission to make Microsoft the dominant cloud services provider on the market. Acquiring Salesforce would give him the technology and talent to bolster a company he has already begun restructuring in favor of cloud services. Additionally, Salesforce has become the leading force in enterprise technology in the wearables and machine-to-machine space. A union with Microsoft could give the two companies the leading device and reporting mechanism by integrating Microsoft Band and Hololens with Salesforce's data and analytics tools. Bloomberg estimates Salesforce's market value to be approximately $50 billion, or roughly 17% of Microsoft's $290 billion valuation. 10 CRM companies small businesses should know Quote Link to comment Share on other sites More sharing options...
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