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Blip: Tinder launches a premium service - and older users pay more


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Blip: Tinder launches a premium service - and older users pay more

As expected, Tinder has launched its premium subscription service, called Tinder Plus. It lets you search for people in other locations, enables the ability to 'undo' some of your swipes, and will save you from in-app ads once they eventually roll out.

The price for all this is a reasonable £3.99 per month in the UK... as long as you're under 28. If you're not then the cost rockets up to £14.99. Prices in other countries are yet to be confirmed, and are likely to vary.

If you like the sound of unlimited swipes and the option to undo your mistakes then you can sign up for a premium subscription from within the app. The demo video put together by Tinder certainly makes it look appealing.

Is the tiered pricing structure a fair way of attracting a younger and less affluent userbase? Or an unacceptable slight on those of us who are getting on a bit? Let us know your thoughts.

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