sincity Posted September 23, 2014 Share Posted September 23, 2014 Salesforce has updated its Journey Builder tool to include compatibility with apps, the company said at a Salesforce ExactTarget event in Indianapolis. Journey Builder, which offers marketers a campaign planning and automation tool, can now provide companies with a way to add personalization and real-time marketing updates to mobile apps. Salesforce says the update will enable organizations to build “Uber-like” apps that offer one-to-one connections with consumers. Salesforce updated Journey Builder in July to include maps, automated customer interaction triggers and enhanced metrics designed to improve campaign testing. With Journey Builder for Apps, Salesforce is hoping to offer the same level of marketing automation and personalization available via email and the web to brands hoping to boost mobile application performance. Salesforce and ExactTarget ExactTarget Marketing Cloud customers include Microsoft, Sony Playstation and SkyMall. Recently, Journey Builder was generally available, with pricing starting at $5000 (around £2958, AU$5367). It is immediately unclear if Journey Builder for Apps will alter the price tag. Salesforce acquired ExactTarget for $2.5 billion (around £1.5 billion, AU$2.7) in June of last year. It is the company's largest acquisition. In similar moves by Salesforce competitors, IBM acquired Silverpop for its marketing automation and real-time personalization expertise, and Oracle acquired Eloqua in 2012 in order to create an "offering to help companies transform the way they market, sell, support and serve their customers," both companies said at the time. Which are the 10 CRM systems you should know? Quote Link to comment Share on other sites More sharing options...
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