sincity Posted July 18, 2014 Posted July 18, 2014 "Free" game apps on the Google Play Store that charge for in-app purchases won't be called free for much longer. The European Commission laid out a new set of guidelines that all developers and app stores have to comply with. In accordance with these new court-ordered rules Google will to stop advertising games that include in-app purchases as free on its app store. The new guidelines did not say if Google has to make these changes to its Play Store in other territories, however, those in Europe should see many fewer "free" apps on the virtual marketplace by this September. You got served The European Commission also slammed Apple in a press release attached to the new guidelines for failing to offer up any concrete or immediate solutions as Google has. Google likely wants to act much more quickly after seeing the United States Federal Trade Commission whip both the Cupertino Company and Amazon for failing to provide adequate control over inadvertent in-app purchases. Earlier this year Apple paid the FTC a whopping $32.5 million (about £18.9 million, AU$34.4 million) to 37,000 customers forced to pay for virtual items they never wanted in the first place. More recently the FTC began pursing a lawsuit against the world-etailer to make it pay back users wrongly charged for inadvertent purchases. One would think that Apple would be rushing to make new changes to avoid paying another multi-million dollar settlement. The Cupertino company has since responded by claiming it has better controls than the rest of the mobile industry. A spokes person told CNET it is also working to strengthen its protections with new features coming this fall, likely with iOS 8. Android Wear is having its own problems with apps Quote
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