sincity Posted July 17, 2014 Share Posted July 17, 2014 It's lifestyles of the rich and famous for the digital age. Facebook's new Mentions app for iOS is only on offer for celebrities and brands (a.k.a. verified accounts), giving them a slimmed down and trussed up version of the social network to see what's being said about them and other high rollers. Actors, athletes, musicians and other influencers are the intended Mentions user base, and the app not only lets them peak what's being said about them but also provides a more manageable means to interact with the masses. So fancy What's more, Mentions acts as a sort of living timeline for jet setters, letting them upload pics, videos and hold live Q&As with us plebs. Finally, Mentions provides a stream of trending topics so Justin Timberlake and other busy famous types can see what's hot and decide whether they deign it worth a comment, or not. It's really a way for public figures to manage their interactions, a Facebook product manager told Variety, but also clearly a move to help Facebook court celebrities who prefer Twitter's more direct and easier to manage style. Facebook figures show people who tested Mentions posted twice as much content per day as before using the app, as well as interacted with other famous people twice as much as they did previously. The increase in activity could be a result of the app's bright-and-shininess and not necessarily because of usefulness, however, so we'll have to see whether Mentions has more lasting power than Rebecca Black. You don't need to be famous to check out our iPhone 6 rumor round up Quote Link to comment Share on other sites More sharing options...
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