Samsung, HTC pondering smartphone casing switcheroo

[sincity]

Samsung has been taking it on the chin from critics and customers alike for its flimsy plastic smartphone housings, but a new report claims the Korean company may soon switch places with HTC for a metal chassis.

DigiTimes had its ear to the ground in Taiwan today, turning up a pair of rumors straight from the supply chains of Android smartphone kingpins HTC and Samsung Electronics, who may soon be feeling a sense of déjà vu.

While the two manufacturers seem to have differing philosophies when it comes to what the casing of their flagship handsets should be made from, the report claims HTC could soon offer a version of the HTC One (M8) with a cheaper plastic housing.

Ironically, sources close to Samsung claim that company also appears to be considering a switch of its own, with a variant of the just-released Galaxy S5 that features a "metal-alloy chassis" instead of plastic - a rumor that has persisted since last fall.

Different strokes

The shift from metal to plastic appears to be purely economical on HTC's part as a move to target the "entry-level to mid-range" smartphone market in Asia, where devices costing $700 (about £419, AU$749) or more are considered an unaffordable luxury.

Supply chain sources claim HTC could reduce the contract-free price of its HTC One (M8) to as little as $400 (about £239, AU$428) in such markets, simply by switching from metal to plastic.

The report paints Samsung's own about face from plastic to metal as more of a defensive move intended to attack HTC at the higher end of the smartphone spectrum, even as they focus on devices further down the food chain.

Judging from the sparse details available, it appears buyers in the US and Europe won't have the option of buying a metal Galaxy S5 or plastic HTC One (M8), which is likely to disappoint some die-hard fans of each manufacturer.

• Will Apple go metal or plastic for iPhone 6? We've got the latest news.