edmonddarius91@gmail.com Posted November 20, 2013 Share Posted November 20, 2013 Elvis Presley may have left the building 36 years ago, but the King of Rock and Roll is still a very hot property. Authentic Brands Group announced Tuesday that it has purchased the intellectual property associated with the rock-and-roll icon from Core Media Group. Authentic Brands, which already controls the Marilyn Monroe and Juicy Couture brands, will own and manage global rights to a vast library of thousands of Elvis photos, album covers, movie posters, archive video footage and events like "Elvis Week." Related story: Elvis heads to Wal-Mart's shelves "We are honored to welcome Elvis into the ABG brand portfolio and look forward to working alongside the Presley family and the team at Elvis Presley Enterprises to increase Elvis' popularity and fan base worldwide," said Authentic Brands CEO Jamie Salter. A purchase price was not disclosed, and Authentic Brands did not immediately respond to a request for comment. As part of the deal, Authentic Brands will operate Graceland in partnership with Joel Weinshanker, the chairman of National Entertainment Collectibles Association. Quote Link to comment Share on other sites More sharing options...
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