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Why are Vine videos 6 seconds long?

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Vine Video Interview
Instagram tried to crush Vine when it added video-sharing to its popular mobile service, and initially it looked like the company might succeed. Vine is still going strong, however, and the firm's iPhone app sat at No.17 on Apple's top free apps chart in the U.S. at the time of this writing. While people continue to enjoy making brief 6-second video clips and sharing them on Twitter, a question remained: Why did Vine choose 6 seconds as the limit for its videos? In an interview with NPR, Vine co-founder Dom Hofmann provided an explanation.

 

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