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New Sony smartphone strategy shifts away from U.S.

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Sony Smartphone Market
In an effort to become a dominant force in the competitive smartphone space, Sony is refocusing its business to markets that already constitute 60% of its smartphone sales. Reuters reports that Sony does not have any major plans for "the world's two largest smartphone markets, China and the United States," as the company looks to gain a stronger foothold in Europe and Japan. "Those two are the most important areas for us and we'll put substantial resources there. But not yet for the U.S. and China," said Sony CEO Kazuo Hirai.

 

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