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WhatsApp’s engagement drop could be a big red flag

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WhatsApp Engagement Analysis
Even as rival messaging apps such as WeChat, LINE, Kik and Tango have made progress in various markets in Latin America, Africa and Asia, it has seemed that WhatsApp has retained an iron grip on the United States market. It may be below Facebook, Twitter and Vine on the iOS download chart, but it still ranks above Kik, Viber and Facebook Messenger. LINE popped up the U.S. download rankings briefly a while ago, backed by a massive marketing push, but it fell down quickly after the ad spend ended.

 

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