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Messaging apps escalate their global war

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Messaging App Analysis
The triumph LINE has had with translating expensive TV campaigns into breakthrough success in three key markets — Japan, Spain and now India — has been a warning shot for other messaging apps. The era of viral success that defined the WhatsApp narrative may be drawing to an end. From now on, messaging app vendors are likely to be forced into an expensive and escalating marketing wars that span dozens of countries.

 

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