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Windows 8.1 looks to follow Android’s playbook for tracking users


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Windows 8.1 Data Tracking Analysis
Although Google has a seedy reputation for collecting exhaustive amounts of its users' data to deliver targeted advertisements, it looks like Microsoft is planning to do some "Scroogling" of its own. InfoWorld reports that changes Microsoft is implementing with the upcoming Windows 8.1 update are geared toward making it easier to Microsoft to collect users' local search data and deliver ads through the Windows Search desktop feature.

 

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