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Study shows major generational divide on online privacy attitudes

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Online privacy study young adults
A study published this week by the USC Annenberg Center for the Digital Future found that young adults don't care as much about online privacy as older Internet users. Individuals between the ages of 18 and 34, known as Millennials, were found to be more willing to hand over their personal data or web behavior to online businesses. Although 70% of young adults agreed that companies should never be allowed to access their personal data, compared to 77% by those older than 35, Millennials were more willing to give up some privacy if they benefited from it, such as receiving coupons or other business deals.

 

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