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Google expected to exercise ‘gradual muscle flexing’ to retake control of Android


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Amazing as it sounds, Google (GOOG) didn't develop Android as an altruistic gesture — it developed Android to drive mobile traffic to Google services and thus make more money for the company. While that has so far served the company very well, the platform's open-source nature means that companies such as Amazon (AMZN) and Samsung (005930) have been able to design their own versions of Android that place less emphasis on staple Google services and more emphasis on their own. Facebook (FB) took things to a whole new level this week when it unveiled Facebook Home, a downloadable app that essentially replaces users' Android smartphone home screens with Facebook content.

 

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