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T-Mobile’s ‘UNcarrier’ initiative is gimmicky but still an improvement from the status quo

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T-Mobile UNcarrier Initiative
Just as you should always be especially wary of politicians who run for office by claiming that they aren't politicians, so too should you be wary of profit-seeking companies who claim that they're not only after your wallet. I mention this particular public relations technique because it happens to be the same strategy that T-Mobile is employing with its "UNcarrier" initiative, a clever attempt to rebrand the company as a consumer-friendly alternative to the twin evil empires of Verizon (VZ) and AT&T (T).

 

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