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Ford Sync’s new Spotify integration signals further decline of traditional radio

sincity

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We had the opportunity to tour the Ford booth on Tuesday at Mobile World Congress, and were treated to a first-hand walk-through of the newest version of the company’s Sync in-car media and voice command technology. Chief among the new features is Spotify integration, giving subscribers ubiquitous access to the streaming music service by way of a few simple voice commands. In practice, the service works without complicated commands, which is a good thing when it comes to controlling media while in motion. The fewer options, the fewer distractions, the safer the passengers. Accessing Spotify via Sync effectively renders your handset’s media interface useless by way of a slick splash screen is a vote in favor of safety, and web.gif?host=bgr.com&blog=36424464&post=34

 

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