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Amazon could see huge boost from long-form video consumption trend on tablets


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The new Ooyala study on video consumption patterns highlights just how much tablets are now outperforming the PC, smartphone and video game console platforms when it comes to long-form video watching. The long-form video category is the lucrative Holy Grail of content delivery. Videos longer than 60 minutes tend to be feature-length movies, the product category that commands a stiff premium compared to network TV shows or online comedy clips. Apple (AAPL), Samsung (005930), Microsoft (MSFT), Nintendo (NTDOY), Sony (SNE), Netflix (NFLX), Amazon (AMZN)… who isn’t trying to hit the jackpot in the digital movie distribution competition? According to Ooyala, the percentage of time consumers spent watching programming that lasted more than 60 minutes on tablets jumped from 46% tob.gif?host=bgr.com&blog=36424464&post=34

 

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