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Google’s big potential problem: The ‘Galaxy’ brand is starting to beat the ‘Android’ brand

Corey

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Corey Apprentice

Corey

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Android Galaxy Brand Recognition
There's no mystery that Google (GOOG) is collaborating with Motorola on the so-called "X Phone" at least in part to weaken Samsung's (005930) hold on the Android ecosystem. And now Benedict Evans, a strategy consultant for Enders Analysis, points us to some charts showing why Google is so eager to contain Samsung: It seems that Samsung's Galaxy brand may be overtaking Google's Android brand in terms of consumer awareness.

 

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