Mobile apps slowly creeping up on TV as the lazy person’s favorite pastime

[Corey]

Some day, we may refer to lazy and docile people as “app potatoes.” New data from Flurry Analytics shows that Americans are spending more time using mobile apps than ever before, and are now spending nearly as much time using them as they spend watching television. According to Flurry, U.S. consumers now spend 127 minutes per day using mobile apps, up from just 94 minutes per day one year ago. Television, by contrast, has remained constant as Americans spent an average of 168 minutes per day watching TV in both 2011 and 2012. Flurry doesn’t think that apps are just a fad either, as the firm writes that “we ultimately expect apps on tablets and smartphones to challenge broadcast television as the dominant channel for media consumption.”

 

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