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Barnes & Noble plans to bring NFC to the Nook

Corey

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Corey Apprentice

Corey

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Barnes & Noble to bring NFC to the Nook

Barnes & Noble’s Nook eReader business is expected to see continued growth and was recently spun off into a new subsidiary that Microsoft invested $300 million in. The company’s CEO William Lynch sat down with Fortune and spoke about the future of the Nook business, and the executive said NFC-equipped Nook eReaders will be released as early as this year. “We’re going to start embedding NFC chips into our Nooks,” the CEO said. “We can work with the publishers so they would ship a copy of each hardcover with an NFC chip embedded with all the editorial reviews they can get on BN.com. And if you had your Nook, you can walk up to any of our pictures, any our aisles, any of our bestseller lists, and just touch the book, and get information on that physical book on your Nook and have some frictionless purchase experience. That’s coming, and we could lead in that area.”

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Rabidraccoon Newbie

Rabidraccoon

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That's pretty cool. Now we just have to embed NFC chips in people. :) I use my kobo all the time. Or rather , my wife uses my kobo all the time. E-readers are an excellent way to break from paper books. Cheap, easy to read, easy to hold, and long battery life.

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