Live from Sprint’s ‘Strategy Update’ event!

[Corey]

Sprint announced back in August that it would be hosting a “Strategy Update” meeting today, and the uncommon phrasing set our imaginations aflutter. Will it be about the iPhone? Well, we already know Sprint will carry both the iPhone and iPhone 4S beginning the 14th, but Sprint has been eerily quiet about finally procuring the world’s most popular smartphone so we wouldn’t be surprised to hear more about it today. There’s also a supposed $20 billion deal with Apple that the company inked recently, so perhaps we’ll hear about that. Will Sprint elaborate on its 4G plans? The carrier said in July that it worked out a deal with LightSquared to adopt 4G LTE, but LightSquared is having issues lately and again, Sprint has been awfully quiet lately. We’re just minutes away from getting the skinny straight from the horse’s mouth, so hit the break for our live coverage of Sprint’s press conference, which is scheduled to begin at 9:30 a.m. Eastern, and don’t forget to refresh the page for all the latest updates.

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9:18AM:Ok guys - we're inside and settled. Tons of analysts here and plenty of familiar faces.

9:21AM:We're told the event will begin in just a few minutes.

9:26AM:The event is scheduled to begin in about five minutes and it's looking like 4G LTE plans will be the star of the show.

9:34AM:VP of investor relations is on the stage. "I want to welcome you to Sprint's network vision strategy update." She is going over cautionary statements and explaining we will be going over forward-looking statements.

9:34AM:Sprint CEO Dan Hesse is taking the stage.

9:36AM:"Thanks for joining us here in New York. We have a good day for you today where we have an opportunity to talk about our Network Vision Plan, which is really our strategy for the evolution of 3G and 4G." The Agenda includes Steve Elfman, Bob Azzi, a Partner Panel with Alcatel-Lucent and Samsung, Fared Adib (Devices), Joe Euteneuer (financial ramifications and benefits), and then we will enter a Q&A session.

9:37AM:"A company is like a person and you can try to pretend to be something on the outside if you are different on the inside." Simplicity costs less. Take a look at what we've done over the last few years. We started with Simply Everything and now we're maintaining the only unlimited position. Customers like simplicity."

9:38AM:"Sprint has seen improvements in customer care over the past 14 quarters. Running two networks is complicated, what you'll see today, is a simpler network."

9:39AM:There is a significant financial value that comes with a good brand. Brand is the key to gross ads and our business is all about subscribers.

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