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Small businesses need to understand their customers, and clearly while cash used to be king when it comes to payments, the reality is that it no longer is. In a 2017 survey of over 1000 consumers conducted by TSYS, 45% preferred debit cards, 33% go with debit cards, and paying with cash is a distant third place at 12%.

Therefore for your business to keep its competitive edge, you need to offer the payment options that your customers prefer, and that means debit and credit cards. 

As a business, accepting cards for payment is streamlined by setting up a merchant account. A merchant account acts as an intermediary to navigate the complexities of payment processing, and ensures that you receive funds as quickly as possible, and helps to avoid your business being the victim of a scam. 

Let’s take a look at the best merchant services available to bring your business up to speed to accept payments. In making our choices, we considered features, pricing, ease of use, and both professional and customer reviews.

Helcim

Helcim

Helcim offers an array of merchant services, including the obligatory credit card processing, merchant accounts, along with credit and debit terminals.

The company also distinguishes itself with multi-currency processing, and international card processing for businesses that operate overseas. As a show of confidence, Helcim is one of few companies that offers a 30-day free trial of its service.

The firm’s transparency when it comes to fees is appreciated, with the Retail plan costing $15 (£12) monthly, and the Online offering is $35 (£28) per month – although if you happen to be a business that does commerce in both spaces, there’s no bundle discount for taking both plans.

There are also additional fees that vary by volume. For example, a retail merchant with less than $25,000 (around £20,000) in monthly volume pays a low additional 0.25% plus $0.08 (£0.06) per transaction.

Payline

Payline

Payline is a merchant service that promises to make it easy to accept credit card payments, and offers a variety of plans to suit any company's needs. It offers a variety of services including mobile, online, in-store, enterprise and integrated payments, and also Payline Medical for the healthcare field, and business loans as well.  

Payline offers a Payline Gateway, that can be used as a plugin on a business website to accept payments, and also a ‘virtual terminal,’ that is used to manually enter payments received over the phone or through the mail.  

Payline offers pricing based on the service. A swipe falls under Payline Start, which has a $10 (£8) monthly fee with an additional 0.2% per transaction, which now includes AMEX as well – note there is an additional $0.10 (£0.08) per transaction fee here.

For a keyed-in, or online transaction, Payline Connect is also $10 (£8) monthly, with a more expensive 0.3% plus $0.20 (£0.16) per transaction, with AMEX also included. With Payline Connect there’s a further option for the aforementioned Payment Gateway for an additional $10 (£8) monthly fee.

Payment Depot

Payment Depot

Payment Depot allows the small business owner to become a member, and then offers wholesale rates to its club of members. All plans (which charge a monthly fee) even include credit card reading equipment. Payment Depot is trusted by such notable businesses as Subway, Sprint and Domino's Pizza. 

The lowest tier is the Basic plan that is $49 (£39) monthly, with a fixed $0.15 (£0.12) transaction fee, and covers up to $25,000 (around £20,000) in transactions per month, making it ideal for a smaller business.

There are also three higher plans, each with a more expensive monthly fee, but with a lower transaction fee, and a higher monthly transaction limit. These also include additional equipment such as a mobile reader, and pin pad. 

PayPal Merchant Services

PayPal Merchant Services

PayPal Merchant Services is the business version of the ubiquitous online transaction tool,  and it claims to be in use with over 17 million firms.

It features the secure transactions that PayPal is known for including fraud protection and risk modeling, a customer service team, and allows a variety of payment methods including mobile and in-store credit cards. Logically, it also provides support for acceptance of PayPal from its 200 million account holders. 

The service is better suited for a lower volume of transactions. This is because the fee structure does not require a monthly charge, and there are no long term contracts. However, the cost is 2.9% and $0.30 (£0.24) for an online payment, and 2.7% per US swipe, with an even higher cost for keyed sales.

Square

Square

Square (previously known as Square Payments Processing) is a merchant service designed to “start selling fast”. It will attract smaller and new businesses starting out with its promise of quick setup, no long term contracts and no monthly fees, and even includes a free mag-stripe reader.

Square offers a robust feature set including being able to send invoices (even from a mobile device) to customers for payment, storing the card information for regular customers, plus support for third-party e-commerce platforms such as Wix and Ecwid. It also boasts the ability to take keyed-in payments directly via the Square Virtual Terminal without a card reader, and an offline mode for those occasions when an internet connection is not available.

Square further offers a variety of card reader hardware, beyond the free mag-stripe reader, such as paid devices that can handle card chips, and NFC payments

The pricing is simple, with a single tier, and only transaction fees. For a “swipe, dip or tap,” the cost is a fixed 2.75%, and keyed-in transactions are a steep 3.5% plus $0.15 (£0.12) per transaction.

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