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The bigger, possibly darker omen for the future of TV is found in several articles about why Netflix decided to make its original programming bet on House of Cards, specifically, as opposed to some other series about, say, zombies or teenagers. It bought House of Cards based on what it knows about the viewing habits of its 33 million users—it knew which and how many users watch movies starring Kevin Spacey and the director David Fincher, and, through its tagging and recommendation system, how many sat through other similar political dramas. It has shown different trailers to people depending on their particular viewing habits, too. Jonathan Friedland, the company’s chief communications officer, said, “Because we have a direct relationship with consumers, we know what people like to watch and that helps us understand how big the interest is going to be for a given show. It gave us some confidence that we could find an audience for a show like ‘House of Cards.’ ”
