Origin is the EA store. As BF is celebrating 10 years of existence they're making this price. Idk for how long so hurry up if you want to buy it.
Sorry if this is not the correct section but is the most viewed one.
I made a thread on the .$F# Forums this morning but decided to post it in here as you guys may also want to take advantage of this game promotion.
Edited by diogo, 20 September 2012 - 12:06 PM.