Well, this thread was made because of a discussion we had among forum users.
The purpose of this thread is to provide general information of the current status of the online community of the game Wolfenstein: Enemy Territory.
Before starting, I want to clarify that this by no means should be taken as a proven hypothesis since there is not enough evidence to find the cause of this social phenomenon (oh yes, I am using fancy words.)
I have been checking the flow of players online since I came back from my inactivity period. For the last five months the average amount of most players online has been at 650.
This number registers frequently between 5:00 PM and 6:00 PM (GMT -06:00 Central Time)
To further analyze this, I did a sampling of the last ten days that registered 650 players online to find out which days of the week are people mostly playing:
This confirms that the day that most players are online is at 5:00 PM Central time in Sundays.
With these numbers, I also want to state my hypothesis that we are NOT having new incoming players to the game and that these players consist mostly of people that are loyal to this product.
Now that I mentioned that word, let’s look at this game as what it really is, a product. Every product has a cycle and the information suggests that this game is at the decline stage:
Once a product reaches this state, we marketers suggest the company to let the product end its cycle and move on with the development of a new product, because when companies try to extend the life of a product, it will always return to the decline state no matter what. Making the budget spent on this pointless, instead of spending it on the new product.
To support this, let’s take a look at this case:
Now, I know that some of you are saying “What does this has do to with our Wolf Et community?”
Well, with this I want to respectfully say that no matter how heavily we advertise this game on the whole Internet, we are not going to get good results because of the following:
- The product is in decline stage.
- We are not offering a new value proposition to attract new audiences. (No redesign to any aspect of the game, current markets offers better games for these audiences.
- The developer company has no interest on this game anymore since this product has a business model that doesn't generate any profit for them. That's why I agree, this game is still alive because it's free, but it's also why it's hard to extend their life cycle. Imagine if wolfenstein et had the same strategy as CS 1.6? Maybe this thread wouldn't exist.
Once again I want to say that this is not a fact, so this doesn't means that we should stop advertising, just don't depend 100% on it.
To conclude, here are my list of recommendations of which strategies to follow:
- Make FA gamedays on Sundays around 5:00 PM Central Time.
- If this is the time when most players online, that means that it is also the best time for recruiters to find new prospects to ask them to join the clan.
- We should ask players when they started playing the game to confirm if the game is actually receiving new players. We can do this by adding this question on our apply form.
- Speaking of apply, we should move the “Join F|A community” to the very top of the thread index, because I often hear players asking me on servers “where do I post my apply?” making me think they get lost on the forums looking for the apply form. I have another idea for this, but I will save it when the time is good.
- Like I have said before, we need to move on ET and expand our clan to new games. I know we have not been successful establishing the clan on valve games (CS:S, CS:GO, TF2, L4D2) and I am pretty sure most new members don’t even know we used to had battlefield 2 members. I think the reason we have failed on this is because the audience of these games have a different perspective of clans, there is no identity value of having a tag anymore.Players keep renaming themselves pretty much each day, making it hard to keep track of regulars. To make things worse, this new trend of matchmaking system makes it really hard to establish our server, it's like the typical family that has to move to a new city every two months, you always meet new people, but you don't have time to develop those relationships. I need more time to find a solution for this, because I will need to propose a redesign of our recruiting strategy. But what can we do now is to check new upcoming games that can fit our criteria of our clan. Games where you see people talk on servers to have fun and meet new players.
So yeah, I probably spend three hours making this thread and don’t get me wrong, I am not trying to be negative. I love Wolfenstein with all my heart, but I love this clan even more and I want the best for it.