Some chefs spend their lifetimes unsuccessfully slogging away to improve business.
But all it took for Reedy Creek Diner chef Greg Simons in Lexington, North Carolina, was to put up a controversial language sign and he's seen his sales triple.
Mr Simons put up the 'No speak English. No service' sign in March and says he's received great support - with some people asking for souvenir copies to take home.
'All these calls I've gotten from outside the country and the U.S. have all been positive, saying things like "Good for you, don't take it down",' he told My Fox 8.
Mr Simons took down the sign in March after receiving a deluge of complaints at the time from people concerned it may have been racist.
It was put up after a group were offended because staff could not speak Spanish.
But Mr Simons said: 'Everybody's money is green as far as I'm concerned. It's a communication thing. Nobody here speaks another language other than English.'
That's awesome!! I'd eat there.
In any event, I hate when people play the race card right away in situations like these. I don't see exactly how the sign can be taken as racism as it is not aimed at any race in particular. The sign might exemplify a slight prejudice(if you even want to call it that...) towards people of all types with an inability to speak English, but nothing racial.
Or is it?